Kwai &ldquo &rdquo Ma; finally, there is a new destination, not Ma Yun's father, not “ not standing in line with the little prince ” today's headlines, but gathered 700 million “ old fellow &rdquo.
Today's media reports, the Kwai has completed the overall acquisition of “ Acfun” (hereinafter referred to as “ A station &rdquo). Kwai Kwai has been to “ Luo Chao channel ” confirm the transaction, quick hand revealed that the future A station will maintain independent brand, maintain independent operation, maintain the original team, and develop independently. The Kwai will give support in terms of capital, resources and technology. However, the Kwai refused to announce the price of the transaction.
I was surprised to see the news. Because, in my impression, station a no longer exists.
Quick pick up cheap, A station Kwai is resurrected
Few mainstream Internet companies can't visit their businesses for a few days. In Acfun, such things happened several times. Because of the slow commercialization, lack of video license plates, copyright disputes, frequent management changes, and many other reasons, poor operation occurred. For a time, cloud service providers stopped service because they had no money to renew their services.
At its worst, Acfun almost didn't renew its domain name & mdash; & mdash; when it renewed its domain name for another year, the monkeys saw a glimmer of hope.
After some twists and turns, station a has been greatly damaged. It was previously rumored that Alibaba would take over the offer & mdash; & mdash; Alibaba's Youku Tudou is one of the shareholders of station A. since then, it has been reported that today's headlines will take over the offer, but they are still in the air. In short, many people think that A station is not saved, now the quick hand dish is settled, it is equal to Kwai A station.
Since A station had been in such a bad state, its valuation should not be high. In the past financing rumours, its valuation has been cut off, and the price of fast hand is estimated to be lower than that of Kwai Tong. According to 36kr, the valuation of station a before the current round of investment was 750 million yuan, and that of station a in the last round of financing reached 1.85 billion yuan. Obviously, the Kwai Fu picked up a big bargain.
Station B, which was born in 2009, has been listed, while station a, which was launched in 2007, is now forced to sell. We are all in the same situation. Station a started early, but its development is not as good as the latter. It can be seen that the management team is the key to the success of entrepreneurship. Of course, the introduction of a traditional animation company as a major shareholder in station a is also a big failure. Nowadays, entering the Kwai hug, the complementary space between them is greater, and the synergy effect is more, which naturally brings new possibilities to A station.
March into the second dimension and win young people
The secondary market is very important. On the other hand, it can capture the content of young people on the other hand.
According to some data, in 2017, the scale of secondary users in China reached 308 million, of which 97% were post-90s and post-00s. The market scale of China's secondary industry accounted for 57% of the whole pan entertainment market. The secondary market not only has bullet screen websites such as station a and station B, but also animation, literature, live broadcast, audio, games and other forms. For giants, it caters to the current situation It is also of great commercial value for each company to grasp the user development strategy of young people. Because of this, bat has laid heavy troops here.
